Reflections of Digital Developments in Graphic Design

Authors : Melike BAKAR FINDIKCI, Seçil KARTOPU

Pages : 171-201

Doi:10.29250/sead.1319518

View : 102 | Download : 122

Publication Date : 2023-07-15

Article Type : Review Paper

Abstract :The 21st century has embraced many innovations as the year of high technology. With this developing high technology, as the list of things to do on the internet and computers increases, new applications and programs made with artificial intelligence increase. Especially in parallel with the development of computer technology, computers have learned to draw pictures, play games and chat better than humans with the word commands they write to the artificial intelligence bot. There are many applications that have emerged in this sense. Within the framework of these developments, the needs have diversified and this situation is reflected in the professions. Applications produced with artificial intelligence, while reducing the need for some professions, also allowed the creation of new professions. In this sense, it is entirely up to the user experience how the graphic design field, which is seen as one of the professions where the need has decreased, will use and develop artificial intelligence. The use of artificial intelligence and technology in the field of graphic design has been discussed more and more in recent years. At the center of these discussions is the role and impact of artificial intelligence and technology in the graphic design process. On the one hand, the use of artificial intelligence and technology can speed up the design process and enable to work more efficiently, on the other hand, it can cause concerns in terms of creativity and aesthetics of design. In particular, concerns are expressed about the designs produced with artificial intelligence-based design tools and the dependence of the designers on their creativity and the originality of these designs. Within the scope of this research, recent applications were examined regarding search answers for the questions of how can graphic design field, graphic designer and graphic design education be affected in this sense? How does it affect creativity? What can images produced by artificial intelligence with our knowledge based on visual culture teach us?. The findings of the research reveal designers working in the field of graphic design have to constantly renew and update themselves in order to follow the innovations in the field. In addition, they should be careful that the designs they make with the applications they use are not an ethical problem. Therefore, while the use of artificial intelligence and technology in the field of graphic design is expected to increase, more research is needed on the effects of artificial intelligence and technology use in the design process and its usage areas.
Keywords : Dijital Gelişmeler, Tasarım, Grafik Tasarım, Yapay Zeka