Islamophobia and the brand of Osama: What’s in a name? What’s in an image?

Authors : Philipp O. AMOUR

Pages : 63-74

Doi:10.25272/j.2147-7035.2018.6.2.05

View : 15 | Download : 13

Publication Date : 2018-04-01

Article Type : Research Paper

Abstract :.
Keywords : Middle East, Islamophobia, brand image, brand identity, brand persona, brand name, negative branding, Osama bin Laden, discrimination