EVALUATION OF HEALTH TOURISM AWARENESS OF EMPLOYEES IN THE TOURISM INDUSTRY: THE CASE OF KAYSERİ

Authors : Mehmet Halit Akın, Halil Can Orhan

Pages : 257-278

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Publication Date : 2024-07-31

Article Type : Research Paper

Abstract :The perception of the knowledge and experiences of employees in tourism enterprises regarding health tourism as an important attraction factor necessitates research not only for health enterprises but also for tourism enterprises to increase awareness of health tourism among their employees. This research aims to reveal the awareness of health tourism among tourism enterprise employees in the example of Kayseri, to create knowledge accumulation for the relevant literature, and to provide recommendations for service quality improvement and creating more attractiveness for sector representatives. In this context, data obtained from 224 participants working in all components of tourism enterprises in Kayseri was analyzed in line with the aim of the research. Some conclusions were drawn, and recommendations for health tourism destinations were made based on the example of Kayseri. It was found that the increase in the level of education among employees progresses in parallel with the awareness of health tourism, and additionally, foreign language education is necessary simultaneously with international promotion and marketing activities for destinations to stand out in terms of preference. Moreover, it was determined that young people who are identified as future tourism professionals and lack sufficient knowledge in terms of awareness should be trained in various aspects related to the subject.
Keywords : Farkındalık, Sağlık Turizmi, Turizm Sektörü, Kayseri