Effect of stadium service quality on the club value perceived by the supporter: sample of Konyaspor Büyükşehir Torku Arena

Authors : Ali SEVILMIS, Erkan Faruk SIRIN

Pages : 24-30

View : 11 | Download : 5

Publication Date : 2016-12-31

Article Type : Research Paper

Abstract :This study, which aims at introducing  the relationships between the quality perceived in stadium services and  the value the  supporters perceive toward  the club and how much  the value attributed by supporters to the sport club was affected from the stadium  service quality perceived  by supporters, was designed in the relational scanning model taking place in quantitative study. The data in the study  were obtained 679 supporters, determined by the method of randomly sampling, coming to watch the matches of Torku Konyaspor-Akhisar Belediyespor, Torku Konyaspor-Galatasaray, Torku Konyaspor-Mersin İdman Yurdu, and Torku Konyaspor-Gençlerbirliği in  the existing  eight  tribune  areas  in 2015 -2016 football season. As data collecting instrument, “Personal Information Form”, “Scale of Service Quality Perceived in Stadiums”, and “Scale of Club Values toward Supporters” were utilized. In the analysis of the data, in order to examine the relationships between the variables, correlation and regression analyses were used. As a conclusion, it was identified that stadium service quality increased the club value perceived by supporter. As a result of regression analysis made, while the linear effects of the dimensions of physical environment quality, interaction quality, and core service quality on the club value, perceived by the spectator  was identified,  it was found that the dimension, whose  the effect of  core service quality was the most, was stadium service quality.
Keywords : Club value, stadium marketing, stadium service quality, supporter