The Importance Of Local Factors in Visual Identity Design

Authors : Elif Tarlakazan, Burak Erhan Tarlakazan

Pages : 175-190

View : 37 | Download : 66

Publication Date : 2024-06-20

Article Type : Research Paper

Abstract :Today, cities have; historical, geographical, architectural, social-cultural values, etc. Some local features and differences create some advantages, which differentiate cities from each other in terms of awareness. This situation creates urban memory and recognition; It highlights the concept of visual identity and branding. In the branding process, local elements and geographically indicated products play an important role. In addition to the historical, cultural and natural beauties of the cities, local characteristics such as symbols, colors, inhabitants, products and tastes are the elements of differentiating cities from each other and gaining identity. Identity can be defined as a concept expressed by documents, cards, numbers or other identifiers that contain identifiable characteristics and information that indicate the uniqueness of a person or object. Urban identity can be expressed as the act-process-activities of creating a memory about the city we live in by giving a human meaning to the features and visual elements that distinguish one city from another. The aim of this study is to reveal the importance of local features in the process of creating the visual identities of cities and to examine the impact of these features. Descriptive analysis technique, one of the qualitative research techniques, was used in the study. In line with the information obtained, suggestions have been developed to increase awareness in terms of visual emphasis and design approach to local factors in the process of creating visual identities of cities.
Keywords : Tasarım, Marka, Kurumsal Kimlik, Kent Kimliği