CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Authors : Gökçe ÖZDEMİR BAYRAK, Özge ADAN
Pages : 61-79
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Publication Date : 2013-06-30
Article Type : Research Paper
Abstract :CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS
Keywords : destination branding, slogan, destination marketing

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