Biomimicry: An Innovation Strategy for Green Economy Entrepreneurship

Authors : Muge KİNAY

Pages : 49-60

View : 32 | Download : 19

Publication Date : 2023-06-29

Article Type : Research Paper

Abstract :The advent of Covid-19 marked the beginning of an age of transformation reflecting itself in any field varying from environmental awareness to business. Since the values have also been transformed, business enterprises need to innovate in line with the changing values to meet the emerging market demands. The competition is fiercer than ever, especially due to the rising inflation rates and post-Covid financial crisis across the world. Under the pressure of severe financial challenges, business enterprises have no other choice but to resort to well-thought innovation strategies. For an innovation to succeed, a strong value proposition is needed. Biomimicry, a new discipline, offers a way to innovate with a strong value proposition, particularly to meet the demands of environmentally conscious consumers. Offering sustainability solutions in product and service design, use of resources and organizational structures and lowering down the carbon footprint, biomimicry is an ideal research and development tool modelled on nature to accelerate and reinforce the innovation process, for the entrepreneurs who are willing to compete. Following the design principles of biomimicry, entrepreneurs not only might have a competitive edge to meet the market demand by attracting more customers with its strong value proposition but also will contribute to the rise of green economy to a great extent.
Keywords : Yeşil ekonomi, biyomimikri, inovasyon, yenilik, girişimcilik, doğa