THE EFFECTS OF PUBLICITY ACTIVITIES ON PATIENT SATISFACTION: A RESEARCH IN THE PRIVATE HEALTH SECTORS

Authors : Gülay TAMER

Pages : 183-203

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Publication Date : 2020-12-31

Article Type : Conference Paper

Abstract :The quality of treatment and care services provided in private health institutions is a significant factor for the development and continuity of organizations. Organizations benefit from elements of public relations to ensure corporate sustainability and patient commitment to the institution. Informing patients about requirements of the treatment and care services offered to patients, the benefits of the applied treatment to the quality of life and the course of their treatment is of great importance in terms of service quality. Today, besides the correct diagnosis and treatments required for patient satisfaction in health institutions, the expert team, technological infrastructure, fast and friendly service understanding, hygienic and physical conditions are necessary for corporate sustainability.This research is based on determining the effect of promotional activities on the health institution preference of patients having different sociocultural characteristics, and to what extent the promotional activities applied in private health institutions affect the satisfaction levels of patients. The significance and purpose of the research, the method of the research, the research model, data collected in the research are analyzed by the spss statistics program, and with the findings obtained, the problems determined are evaluated
Keywords : Private Health Instition, Public Relation, Patient Satisfaction