The Online Food Delivery Services Sector Transformation in The Pandemic Scene

Authors : Şahika Tuğba Üçkol, Feride Bahar Işin, Kumru Didem Atalay

Pages : 259-281

View : 58 | Download : 100

Publication Date : 2023-11-28

Article Type : Research Paper

Abstract :Aim: The present study aims to determine these factors that influence a consumer\'s OFD purchase decision. Methods: The data of the online research conducted on 419 people were analyzed using SEM. Results: According to the results of the study; the comfort zone and information factor have positive effect on the consumer\'s purchasing decision with the Covid-19 Pandemic. A negative relation was found between healthy menus and OFD services decision contrary to expectations. Conclusion: Contrary to previous literature support, the positive relationship assumptions between hygiene of OFD service & contactless delivery and purchasing decision of OFD services could not be supported statistically.
Keywords : Online food delivery OFD, comfort zone, Covid 19, healthy menu, contactless delivery, information, Hygiene of OFD service