Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO

Authors : Yunus Doğan, Sevgi Balıkçıoğlu Dedeoğlu, İbrahim İlhan

Pages : 23-32

Doi:10.31822/jomat.2024-SP-2-23

View : 85 | Download : 101

Publication Date : 2024-10-16

Article Type : Research Paper

Abstract :The primary objective of this study is to examine the relationship between public institution employees\' fear of missing out on social media developments and their intention to purchase holidays through electronic means using the technology acceptance model. In order to accomplish this objective, a survey was conducted with 397 public institution employees in Ankara, the capital city of Turkey. The findings indicate that trust and perceived risk play a crucial role as antecedents for e-holiday purchase intention. Additionally, the results suggest that the fear of missing out (FOMO) has a moderating effect on the associations between the three dimensions of the technology acceptance model (TAM) and e-holiday purchase intention.
Keywords : Fear of Missing Out, E Holiday Purchase Intention, Technology Acceptance Model, public institution employees