EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?

Authors : Oylum ALTUNA, F. Müge ARSLAN, Özge SIĞIRCI, A. Ercan GEGEZ

Pages : 73-96

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Publication Date : 2014-12-18

Article Type : Research Paper

Abstract :In the new era, one of the major factors influencing the buying decisions and patterns of consumers is the Internet and all concepts are being adapted to non-traditional channels. This study addresses the big gap on academic research regarding online consumer ethics. The aim of this study is to explore the dimensions that makeup online consumer ethics and to assess whether consumers’ online ethics perceptions show variations among the three CAD insert ignore into journalissuearticles values(compliant, aggressive, detached); personality types. Data were collected from 725 respondents through face-to-face surveys. Online consumer ethics dimensions were determined by factor analysis. Then, respondents were classified into groups according to CAD personality types. Finally, the personality types which perceive questionable behaviors in online behavior as more unethical are determined.
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