KÜRESELLEŞME VE KÜRESEL MARKALAŞMA: YERELLİK VE KÜLTÜREL GÖSTERGELER BAĞLAMINDA PRINGLES ÖRNEĞİ

Authors : Ömür KINAY
Pages : 0-0
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Publication Date : 2013-06-01
Article Type : Research Paper
Abstract :
Keywords : Globalization, glocalization, branding, culture, semiology

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