AESTHETICAL AND EMOTIONAL EFFECTS OF MATERIAL ON CLOTHING DESIGN

Authors : Pınar GÖKLÜBERK ÖZLÜ, Serap DENGİN SEVİNİR

Pages : 42-51

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Publication Date : 2019-01-01

Article Type : Research Paper

Abstract :The purpose of this research is to analyze the aesthetical and emotional effects of the materials with similar sensory properties and the clothing with the same clothing type and model which were made of such materials, among the consumers. The material of the research are four different clothing fabrics insert ignore into journalissuearticles values(artificial leather, chiffon, denim, and combed cotton);. Half-circle skirt model was produced from each fabric in accordance with sizes of ½ scale dress form. The data of research were collected with aesthetic effect measurement tool, emotional response measurement tool and interview forms in two stages. In the first stage, consumer attitudes towards to the fabrics are examined. In the second stage, consumer attitudes towards to relationship between the fabric and the model in the second stage are examined. According to research results, artificial leather and half-circle skirt had the highest level with regard to both aesthetics and emotional effects whereas combed cotton fabric and half-circle skirt had the lowest level. One of the important results of the research is that the levels of aesthetic and emotional effects which come up during the two-dimensional evaluation of the fabrics change when the fabrics turned into a model. Another significant result of the research was that the expressions of the participants were usually based on the personal experiences and the structural features of the fabrics during the evaluations of the fabrics and the models.
Keywords : Clothing design, Material, Fabric, Emotional effect, Aesthetics effect