A STUDY ON SOCIAL MEDIA USE TENDENCIES: THE CASE OF ERZİNCAN BİNALİ YILDIRIM UNIVERSITY

Authors : İrfan ERTEKİN

Pages : 464-472

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Publication Date : 2019-10-01

Article Type : Research Paper

Abstract :Social media has an important place in the lives of university students as a new communication means. In this context, it is possible to argue that social media is the most important component of the lives of students. Social media is one of the most important elements of the new media. The tendencies of social media usage have become one of the most important parameters that affect the social lives of university students. The purpose of the present study was to determine whether gender, age, grades and department variables affected the tendencies of university students in using social media with data. The study was conducted face-to-face with 213 students, 142 of whom were female and 71 of whom were male. As a result of the study, it was determined that gender, age, and grade variables were effective on the tendencies of students in using social media; and the department they studied was not effective. The study is important in terms of determining the social media usage awareness of university students. Because it addresses the tendencies of university students in using social media from a different viewpoint. In this study, the extent to which demographic variables affected the social media use tendencies of university students was determined. The study is important in this respect.
Keywords : Social Media Use Tendencies, Communication, University Student, Variables