USER DATA AND DIGITAL PRIVACY: PRIVACY POLICIES OF SOCIAL MEDIA PLATFORMS

Authors : Mustafa Böyük

Pages : 225-239

Doi:10.7456/tojdac.1569287

View : 80 | Download : 123

Publication Date : 2025-01-01

Article Type : Research Paper

Abstract :This study examines how user data are collected, processed, and protected by analyzing the privacy policies and personal privacy violations of five of the world’s most widely used social media platforms (Facebook, Instagram, X [Twitter], YouTube and TikTok). This research adopts a qualitative approach and analyses current user data and past privacy violations through document analysis and case studies. It also evaluates platforms’ compliance with regulations such as GDPR and KVKK. The study revealed that platforms provide transparency in data management; however, users have difficulty understanding complex privacy policies and therefore cannot provide informed consent. Incidents such as Facebook’s Cambridge Analytica scandal and TikTok’s data breach highlight the need for stronger data security measures and user-friendly control mechanisms. This study states that both users and platforms should take responsibility for protecting user privacy. Platforms should develop clearer privacy policies and strengthen data security, while users should increase their media literacy and manage their data effectively. In addition, regulators should ensure the enforcement of privacy laws and introduce stricter penalties for violations. The study concludes that more research is required on data privacy, cultural factors influencing user behavior, and the impact of new technologies, such as artificial intelligence, on privacy practices.
Keywords : Kişisel Veri, Mahremiyet, Dijital Medya, Sosyal Medya, Dijital Mahremiyet