Internet Use Adoption Among Academicians: Comparing Innovative Adopters and Other Adopter Types

Authors : Norazah Bte Mohd SUKI, Norbayah Bte Mohd SUKI

Pages : 21-31

View : 12 | Download : 5

Publication Date : 2006-06-01

Article Type : Research Paper

Abstract :The current study aims to find an answer to the research question: “how does Internet use differ between academicians who are innovative adopters and other adopter types”. In particular, we focus on three measures of Internet use: years of experience on online shopping,frequency of purchase, and price spent on items purchased online by specifically focusing on Malaysian Internet users` online buying behaviour. Thus, this study concentrates on Business to Consumer insert ignore into journalissuearticles values(B2C); market.
Keywords : Internet, using Internet, online shopping, Malaysia