NOTE FOR EDITOR: Using of Marketing Communication for Distance Education Institutions

Authors : R. Ayhan YILMAZ

Pages : 8-15

View : 10 | Download : 4

Publication Date : 2005-06-01

Article Type : Research Paper

Abstract :Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend insert ignore into journalissuearticles values(Hayes, 1991);. The marketing of higher education has received a tremendous amount of emphasis and attention.
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