WHY DO HONG KONG YOUNG PEOPLE LIKE TO VISIT JAPAN? AN EXPLORATORY STUDY

Authors : Jing insert ignore into journalissuearticles values(bill); XU, Pimtong TAVITIYAMAN

Pages : 17-25

View : 11 | Download : 8

Publication Date : 2016-05-01

Article Type : Research Paper

Abstract :Few researchers have examined Japan’s inbound tourism and the youth market. This study examines factors that drive travelling youths from Hong Kong to Japan. Focus group interviews is the methodology used and the findings indicate that Hong Kong young people are motivated to travel to Japan mainly because of some pull factors insert ignore into journalissuearticles values(Japan’s “natural wonders, man-made attractions and events,” “traditional culture” and “the hospitality and shopping opportunities”); and some trip-related features and push factors. These findings pave the way for more effective marketing strategies that Japan can use to target Hong Kong’s youth market for its tourism industry
Keywords : Travel motivations, Young people, Japan, Hong Kong