Small Hotel Location Selection Problem: The Case of Cappadocia

Authors : Tekiner KAYA

Pages : 368-389

Doi:10.30519/ahtr.899626

View : 8 | Download : 6

Publication Date : 2021-12-01

Article Type : Research Paper

Abstract :Identifying an appropriate location is one of the most significant factors in determining the success of a facility. This paper focuses on the selection of the most appropriate small hotel location in inner Cappadocia, based on seven destination-specific criteria. The Pivot Pairwise Relative Criteria Importance Assessment insert ignore into journalissuearticles values(PIPRECIA); and Additive Ratio Assessment insert ignore into journalissuearticles values(ARAS); methodology is utilized to obtain the relative criteria weights and the final ranking of six alternative small hotel locations. The results indicate that the most important factors in small hotel location selection in Cappadocia are revenue per available room insert ignore into journalissuearticles values(REVPAR); potential, investment amount and view of hot air balloon flights. Goreme and Uchisar are identified as the most appropriate locations for small hotel investment in the region.
Keywords : Small hotel location selection, Cappadocia, PIPRECIA, ARAS