Examining The Impacts of Restaurant Attributes on Satisfaction and Storytelling: The Case of Turkey

Authors : Sezer KARASAKAL, Oğuz DOĞAN, Sadık Can GAZELCİ

Pages : 559-579

Doi:10.30519/ahtr.925858

View : 10 | Download : 5

Publication Date : 2022-12-06

Article Type : Research Paper

Abstract :The current research aimed to search the impacts of restaurant attributes on satisfaction, and the impacts of satisfaction on storytelling in restaurants. The data was obtained from 226 academicians and administrators of 8 universities which were both public and private in Gaziantep, Hatay, Şanlıurfa, and Adana provinces of Turkey. The results revealed that food attributes, employees, and physical environment positively affect customer satisfaction. The results also revealed that satisfaction is a significant determinant of storytelling intention.
Keywords : Restaurant attributes, Customer satisfaction, Storytelling, Turkey