Antecedents of Gastronomy Destination Brand Equity: An Examination of Gastronomy Experience, Motivation, and Destination Satisfaction

Authors : Davut KODAŞ, Çağıl Hale ÖZEL

Pages : 45-71

Doi:10.30519/ahtr.1009968

View : 8 | Download : 6

Publication Date : 2023-03-01

Article Type : Research Paper

Abstract :This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data insert ignore into journalissuearticles values(n:600); was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.
Keywords : Gastronomy Experience, Gastronomy Motivation, Destination Brand Equity, Gaziantep