FROM THE FRAGMENT TO THE COUP CONNOTATION: CASE OF LA CASA DE PAPEL ISTANBUL

Authors : Sefer DARICI

Pages : 351-360

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Publication Date : 2020-01-03

Article Type : Research Paper

Abstract :La Casa De Papel series of themed Istanbul fragment was a long debate in Turkey. In this study, I research at La Casa De Papel Istanbul Fragment discussions through twitter and news. I also explain the perceptual backgrounds of historical traumatic events that are the source of claims for the fragment. As a result, when designing promotional activities in the global market, traumatic social memory and cultural differences should be taken into consideration. Otherwise, it may create misperceptions on its own consumers and become the focus of discussions. Promotional and marketing activities should investigate the traumatic past of the target audience and not use negative triggering arguments.
Keywords : Coup Attempt, Gezi Park, Istanbul, La Casa de Papel