INVESTIGATION OF THE CORRELATION BETWEEN ORGANIZATIONAL INNOVATION AND BUSINESS EXCELLENCE: A RESEARCH ON PRIVATE HOSPITALS

Authors : Tutku Ekiz Kavukoğlu, Emre Işci

Pages : 67-84

Doi:10.58724/assam.1358289

View : 94 | Download : 147

Publication Date : 2023-11-01

Article Type : Research Paper

Abstract :Evaluating the activity results of hospitals and determining whether the targeted outputs have been achieved are among the issues that hospital administrators emphasize. It is important that hospitals in the health sector, where the importance of zero error is emphasized, carry out their activities by considering business excellence. Business excellence is possible by being able to see what will happen in the world of tomorrow and taking the necessary precautions. Innovations and developments in the health sector directly affect human life and quality of life. For this reason, organizational innovation is important for hospitals. With this background, the aim of the research is to reveal the relationship between organizational innovation and business excellence in hospitals. The research is a cross-sectional and descriptive study. Data were collected by using face-to-face survey method on 450 healthcare workers working in private hospitals. According to the results of the pearson correlation analysis, it was determined that there is a moderate, positive and significant correlation between organizational innovativeness and business excellence (r=0.674; p<0.05). In addition, all factors of organizational innovation (product, process, behavioral, market and strategic innovation) were found to be related to internal and external customer satisfaction (p<0.05). Innovations made by hospitals in many areas such as business processes, strategies and service delivery enable them to keep up with patient expectations. In this way, hospitals can make significant progress towards business excellence by increasing patient satisfaction.
Keywords : Örgütsel Yenilikçilik, İş Mükemmelliği, Hastaneler, Sağlık Sektörü, Toplam Kalite Yönetimi