The Effect of Interpretation Performance of Tour Guides on Memorable Tour Experiences and Behavioural Intentions

Authors : Gizem ÇAPAR, Dilek ATÇI

Pages : 1-14

View : 47 | Download : 60

Publication Date : 2023-07-31

Article Type : Research Paper

Abstract :Although considerable research has been conducted on interpretation in tourism and tour guiding services, it has mainly focused on evaluating the interpretation or outcomes of it. This study was designed to examine tour guides\` interpretation performance, focusing on interpretation techniques within the frame of the EROT theoretical model. In this framework, the aim is to test the effect of the interpretation performance of tour guides on memorable tour experiences and behavioural intentions. The data were collected from 227 tourists participating in guided heritage tours in Turkey. The empirical findings proposed the theory within the tour-guiding context of two dimensions as organized and relevant interpretation. Structural equation modelling showed that organized interpretation performance was a good predictor of behavioural intentions, and relevant interpretation performance of memorable tour experiences. Relevant interpretation performance affects behavioural intentions through affective emotions. The proposed model and findings can help researchers and practitioners understand interpretation performance and its relationships with memorable tour experiences and behavioural intentions.
Keywords : yorumlama, , turist rehberi, tur deneyimi, hatırlanır, davranışsal niyet