POSSIBILITIES FOR DATA COLLECTION AND EXAMPLES OF VISUALISATION OF ENVIRONMENTAL ACTIVITIES OF BUSINESSES IN THE SOLOMO ENVIRONMENT

Authors : Michal KUBOVİCS, Anna ZAUŠKOVÁ

Pages : 132-154

View : 10 | Download : 3

Publication Date : 2021-12-31

Article Type : Research Paper

Abstract :Purpose The presented paper clarifies the current state of environmental activities of business entities in context of data visualization within the SoLoMo environment. The main goal of this paper is to clarify the state of the domestic environment in the implementation of specific environmental activities and then evaluate the possibilities of visualization using mobile applications in the SoLoMo environment. Design/methodology/approach Data are collected from 129 representatives of business entities and analyzed through descriptive statistics and the significance of the relationship using Cramer`s V. Conclusions are formed through analysis and evaluation of individual responses to quantitative research. Findings The conclusions suggest that the philosophy of sustainability is implemented in the domestic environment within business entities. This is followed by a significant relationship with the implementation of environmental activities externally, which is also implemented by business entities predominantly and defining the possibilities of data visualization of environmental activities in accordance with the SoLoMo environment. Research limitations/implications The limitation is the sample, which, despite being made by available selection, meets the broad spectrum focus and identification of a diverse number of subjects. Originality/value The presented paper emphasizes the need to apply visualization in data that result from the environmental activities of business entities. In the previous period, there was no extensive research within the domestic environment, so it is very important to continue researching the issue.
Keywords : data from environmental activities, visualisation of environmental data, displaying data in SoLoMo environment, marketing data