The Importance of the Bullwhip Effect in Services Supply Chain and a Research in the Telecommunication Sector

Authors : Muhammet Ali Aytaç, Mehmet Yaman Öztek

Pages : 1-14

View : 26 | Download : 20

Publication Date : 2024-08-13

Article Type : Other Papers

Abstract :The factors that cause the bullwhip effect are described well in the goods supply chain, but those factors have different validity regarding services. Five different situations could explain the bullwhip effect in service supply chains. Those are backlogs, customer feedback frequency, the return point, waste impact, and the lack of administrative data. Within the scope of research, we are trying to examine the causes of the bullwhip effect in the service sector in Turkey. Therefore, one of the companies in the telecommunications industry in the service sector in Turkey was chosen as the scope of research. In this case, the sample was selected according to the probability of case occurrence instead of random sampling because of the ongoing research to develop the theory in the service sector. For these reasons, research is exploratory research. In this context, the data collected by interviews was classified with content analysis and tried to illuminate the research question and fifteen propositions associated with research questions. The causes of the bullwhip effect are discussed within the limits of samples.
Keywords : Hizmet Tedarik Zinciri, Kamçı Etkisi, Tedarik Zinciri