APPLE IS TRYING TO RESOLVE MANY OF THEIR MARKETING AND MANAGEMENT PROBLEMS

Authors : Ayse DEMİR

Pages : 143-147

Doi:10.17261/Pressacademia.2017.529

View : 10 | Download : 11

Publication Date : 2017-06-30

Article Type : Research Paper

Abstract :This study mainly focusing on Apple marketing, sailing products and Apples customer’s feedback. It could be successful in terms of business that innovate from Apple company to its customers yet the most important assets of the organization relationships with the media across all the productions units of apple. However, apple is facing poor human resources and procedures. In this study we are mainly focusing on SWOT analysis which innovates products and diversified portfolio of apple to show the strength and the stability of Apple. It increasing the demands of the products entering new markets that gives the employer new key to make them innovate more and create more. On the other hand, Apple is facing a very poor Human Resource planning as part of recruitment that paved way for dissatisfaction among the employees. In terms of expansion by Apple to Asian markets should be built new markets in China. From the customer’s perspective quality and efficient are the most important priorities for them. It’s a must that devising marketing strategies meet the stakeholder’s expectations. In order to initiate new market in different countries and that is based on two essential elements confidence and propaganda like media advertisement in order to gain a lot of profits and to make balance between the expenses and profit. It is very important point for the stakeholders to get return on their investments insert ignore into journalissuearticles values(ROI); such as a lot of exports to other countries. So that will be a guaranteed and confidence for both sides stakeholders and employees. In conclusion the market of Apple Company is getting better worldwide because of their qualified products that meet the customers’ expectations. 
Keywords : Asian markets, quality, SWOT analysis, innovate