STRATEGIC INNOVATION APPROACH

Authors : Nilhun Dogan

Pages : 213-217

Doi:10.17261/Pressacademia.2017.536

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Publication Date : 2017-06-30

Article Type : Research Paper

Abstract :In recent years, the concept of innovation has become the most debated topic in literature and in particular, the strategic importance of innovation management for businesses is emphasized. In this context, the strategic innovation approach, which emerged as a synergy of innovation and strategic management, seems to play an important role in achieving sustainable competitive advantage. The aim of this article is to emphasize the importance of innovation and strategic innovation approach.  
Keywords : Strategy, innovation, strategic innovation, strategic innovation approach