THE FUTURE OF SALES: SOCIAL SELLING

Authors : Anıl SERIFSOY

Pages : 6-11

Doi:10.17261/Pressacademia.2021.1413

View : 15 | Download : 11

Publication Date : 2021-07-30

Article Type : Research Paper

Abstract :Purpose- This paper aims to be an exploratory study, to shed light on subsequent researches regarding the changing sales craft in a changing world. Methodology-- Internet-based research is conducted to amass the essential information on the changing sales techniques in the new world. Findings- As a result of the research, significant differences are observed in the art of sales, along with the inclusion of the Generation-Z in business, with social media which has become a part of our life and with the changing world under the darkness of COVID 19. Conclusion- This article is aimed to be an initial step for a guide intended for salespeople and business owners to take appropriate action and adapt their sales strategies to the new world.
Keywords : Social selling, social media, digital environment, adaptation, brand new selling technique, Social selling, social media, digital environment, adaptation, brand new selling technique