COVID 19 EFFECT ON THE TRANSFORMATION OF MARKETING

Authors : Anıl SERIFSOY

Pages : 31-35

Doi:10.17261/Pressacademia.2021.1418

View : 13 | Download : 9

Publication Date : 2021-07-30

Article Type : Research Paper

Abstract :Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. Methodology-- Internet-based research will be conducted to collect the fundamental information on the impacts of COVID-19 on marketing as secondary data. Findings- As a result of the research, As COVID-19 changed everything in our lives, consumer behavior has also changed which led to significant changes in marketing. Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.
Keywords : COVID 19, digital marketing, marketing 4 0, consumer behavior, prosumer