Public Relations Campaigns and Pregnant Women's Vaccination Attitudes During the Covid-19 Pandemic in Türkiye

Authors : Esra Öztürk, Esra İlkay İşler

Pages : 82-103

Doi:10.32739/etkilesim.2024.7.14.261

View : 78 | Download : 91

Publication Date : 2024-10-28

Article Type : Research Paper

Abstract :Vaccines have been produced and released in different countries to prevent the risk of transmission of Covid-19, which is shown as the biggest global pandemic of the era, and to eliminate the pandemic situation. Public relations campaigns to promote vaccines to the global public is an issue that deserves academic scrutiny. The possible side effects of vaccines according to the age and health status of individuals and the fact that they have not been tried before have brought along doubts in the public opinion. The misinformation spread through communication tools about these doubts has also caused fear and panic in the society. The intensive production of content on social media during the pandemic period has made the dissemination of misinformation and distortion of information on the subject prominent. Although scientific data and findings have shown that vaccination is important, public panic has been tried to be dampened by public relations campaigns. Considering that vaccines are seen as a threat as much as the pandemic, especially for pregnant women, the importance of examining the role of public relations campaigns in accurate information and crisis management can be understood. For this purpose, we aim to reveal how public relations campaigns are perceived in individuals\' decision making and vaccination tendencies. In the study, data were collected through semi-structured in-depth interviews. For this purpose, the tendency of pregnant women to be vaccinated was questioned in interviews with 5 gynecologists from different districts of Ankara.
Keywords : covid 19 aşı, covid 19 salgını, halkla ilişkiler, sosyal özdeşlik