Potential Tourists’ Opinions on Augmented Reality Applications in Tourism Industry

Authors : Ebru Bağçı, Gül Nihan Güven Yeşildağ, Feyza Taşkın

Pages : 64-75

View : 2 | Download : 1

Publication Date : 2022-04-25

Article Type : Research Paper

Abstract :The aim of this study is to reveal how augmented reality (AR) applications affect the preferences of potential tourists before purchase. In this respect, 30 volunteer participants were interviewed between February 1 and February 22, 2022. The obtained data were analyzed with the MAXQDA 2022 package program. According to the findings obtained from the research, it was observed that the sample group had basic information about augmented reality applications. It has been concluded that using of AR applications in tourism can positively or negatively affect the potential tourists’ opinions making touristic purchase plan.
Keywords : Tourism, Augmented Reality (AR), Virtual Reality, Purchasing Behavior, Technology