The Approach Of Supply And Demand Parties To Second-Hand Clothing In The Context Of Ethical Fashion

Authors : Nisa Nur Duman, Şerife Gülcü Yıldız

Pages : 23-34

Doi:https://doi.org/10.5281/zenodo.13953248

View : 2 | Download : 1

Publication Date : 2024-10-24

Article Type : Research Paper

Abstract :In recent years, arising from the fact that societies have realized the harmful impacts of consumption on the environment, ethics and sustainability have gained more significance. The increase in the second-hand consumption market has gained momentum based on the fact that both demand and supply components started to become conscious of these factors, acting in this direction in their shopping preferences. The aim of this research is to reveal the approaches of supply and demand parties in second-hand clothing stores to the concept of sustainability within the scope of ethical fashion and the reasons concerning selling and buying second-hand products. The population of the research consists of store owners/employees selling second-hand clothes in Kadıköy, Balat, and Galata regions in Istanbul and consumers making their purchases from these stores. In the study, the study group was determined by the criterion sampling technique, one of the purposeful sampling methods. The data of this research carried out by utilizing qualitative research methods, were collected with a semi-structured interview form. The interview questions were prepared by consulting expert opinion. The study data were evaluated by content analysis and MAXQDA 2022 package program was used in the evaluation and coding of the data. When the obtained data was analyzed, it was found that the reasons for the second-hand clothing preference of the participants constituting the supply and demand sides were primarily economic reasons, followed by sustainable environment awareness.
Keywords : Sustainability, ethical fashion, second-hand clothing, supply and demand.