SOCIAL MEDIA'S NEW TREND: ASMR VIDEOS, RELATIONSHIP OF ASMR EXPERIENCES AND LONELINESS

Authors : Nesrin Duman, Seda Nur Çiçek, Gülnida Kamer Koç, Zeynep Berfin Uzun, Kübranur Çekmece

Pages : 101-110

View : 118 | Download : 53

Publication Date : 2024-08-25

Article Type : Research Paper

Abstract :ASMR (Autonomous Sensory Meridian Response) videos are currently trending on social media, and they\'re said to have an outstanding impact on people\'s moods. ASMR, also referred to as brain massaging, is a psychological phenomenon characterized by tingling sensations, relaxation, and mood shifts. This feeling can be triggered by certain stimuli, such as whispered speech and visual and auditory triggers. Some studies show that individuals with high levels of stress and loneliness experience a more relaxing effect from ASMR videos. In this regard, it was aimed at examining the relationship between the loneliness levels and ASMR experiences of young people between the ages of 18 and 25. For this purpose, the \"UCLA Loneliness Scale—Short Form\" was given to 51 participants, then the ASMR video was watched and the “ASMR Experiences Evaluation Form” prepared by the researchers was applied to evaluate their ASMR experiences. The results found no significant relationship between young people\'s loneliness levels and ASMR experiences. ASMR experiences did not differ significantly according to loneliness level. Contrary to the positive statements expressed about ASMR videos, 49% of the participants in this study stated that they never wanted to watch ASMR videos again, and 43.1% stated that they did not feel a sense of relief. It is hoped that the study will serve as a resource for future research.
Keywords : ASMR, UCLA, Yalnızlık