Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations

Authors : Süleyman Murat YILDIZ

Pages : 276-288

Doi:10.33459/cbubesbd.1275422

View : 27 | Download : 30

Publication Date : 2023-06-30

Article Type : Research Paper

Abstract :This study aimed to examine the effect of internal marketing insert ignore into journalissuearticles values(IM); on quality of work-life insert ignore into journalissuearticles values(QWL);. The data were obtained from the employees of sports organizations providing public service in western Turkey. As a data collection tool, the IM-11 scale developed by Yildiz and Kara insert ignore into journalissuearticles values(2017); was used to measure IM, and the QWL scale developed by Chen and Farh insert ignore into journalissuearticles values(2000); was used to measure QWL. Descriptive statistics, correlation, and regression analysis were used in the analysis of the data. Analysis results showed that IM had a significant and positive effect on QWL. The strongest effect of IM was on the “compensation & benefits” dimension, one of the sub-dimensions of QWL.
Keywords : İçsel pazarlama, İş yaşam kalitesi, Çalışan, Spor örgütleri