The Theoretical Structure of Heresthetics

Authors : Sara Onur

Pages : 587-604

Doi:10.31679/adamakademi.1361314

View : 27 | Download : 54

Publication Date : 2024-12-31

Article Type : Review Paper

Abstract :While the fighting power, which is accepted to exist in the nature of man, was against nature in order to survive in the past years, as people’ s coexincence increased over time and urban culture was adopted instead of rural culture, the fighting power in man turned towards man’s struggle with man. This situation has borught along goals such as domination, management and benefit, beyond the desire to fight. The desire of e person/ people to be an authority over another person or other people manifests itself in the style of a hot war or a cold war, instead of the aim of mutual cooperation, compromise and productivity. It is natural result that sauch a struggle is not unplanned; Plan, in its simplest definition, can be expressed as strategic thinking method. In economics, the first use of strategic thinking method is John Nash’s game theory, which allows everyone to win at the same time. The most important difference between heresthetics and Nash’s theory is that “not everyone wins at the same time”; in heresthetics one’s gain is another’s loss. Another different aspect of heresthetics is that it can be used both in attack and defense. Additionally, a third side may exist between the two rival struggling in heresthetics. This third side is more in the position of a victim and turns into a tool used by the struggling rivals, especially because they prefer to side with the side that has incomplete. For example, during hot war periods, soldiers are in the position of victim despite the commanders of the two countries fighting. The first historically known exapmle of heresthetics dates back to B.C. The Art of War (Tzu, 2008), written by Sun Tzu during the hot war years around 3500 BC. The first use of herethetic during the cold war, especially in political competiton, and the namesake of heresthetics, W.H. Riker, it was introduced in 1986. The basis of the science of heresthetics is a method of strategic thinking that, in its simplest form, enables man to win the struggle with man, without fighting or even before the fight begins. In order to win the fight before fighting, beyond being well prepared fort he fight, the most important thing in the fight is to prove that himself are right and the another side that can not implement heresthetics needs to prove that himself are wrong. In fact, heresthetics takes the criterion of fairness as its main goal in this sense. Heresthetics, in esence, is realized through the ability of the struggling rivals to use heresthetic tools. In other words, in heresthetics, the tools used to win before the struggle begins are primarily dividend into two types: internal and external. Internal tools include information superiority inherent in the person who practices heresthetics, wangle, manipulation, rhetoric, unresponsiveness, timing and distraction tactics. It is a diversion tactic. In particular, the most important function of the distraction tactic is to harass/ deter or obtain evidence. The external tools used by the implementer of heresthetics are the high authority, the wide social circle (clubness) and the historical development of the struggle (past) (Onur, 2018: 734). Heresthetics in its current form does not yet have the theoretical formation that can be transformed into a mathematical formulation. For example, in a civil case, the efforts of the rivals to prove their rightness are not sufficient for heresy; on the contrary, in heresthetics, one rival must prove that the other one is wrong. Heresthetics has not yet completed its theoretical formation in order to prove such rightness and injustice an deven mathematically explain the position of the rival playing the victim role in the struggle, if any. Because, in order to appy mathematics in heresthetics, it is necessary to formulate a decision tree based on strategic thinking, which makes the mathematicak formulation of emotions and thoughts such as instict, feeling, which are unique to humans, difficult. For the application of mathematical formulation, first of all, heresthetics means formulating a basic purpose (equity) mentioned above and ten basic tools at the same time, which reveals an equation with eleven considering that the outcome of the struggle is not known. It is a very complex situation and requires expertise in software to write a program of computer. In order to concretize heresthetic in its simplest form, actual examples are given in the following parts of the study.
Keywords : manipulasyon, retorik, dikkat dağıtma taktiği