A SEMIOTIC ANALYSIS OF THE POSTER OF THE MOVIE “BLACK PANTHER”

Authors : Tolgay Durmuş

Pages : 244-269

Doi:10.14520/adyusbd.1477247

View : 83 | Download : 120

Publication Date : 2024-12-31

Article Type : Research Paper

Abstract :The basic structure of posters is to create awareness about the subject or message it wants to convey by transferring the thought structure about a subject to the target audience. It provides preliminary information about the message it will deliver by presenting clear and distinct visuals to the audience it wants to deliver its message. The fact that humanity has brought technological developments to an advanced level day by day has enabled poster structures to present messages that emphasize visual and aesthetic elements to the audience in a comfortable way. Along with technical developments, visual culture has adapted to these developments and found its place in the world of visual feast. In this study, the texts and images in the movie poster of \\\"Black Panther\\\", one of the Oscar-winning films in 2019, are analyzed within the framework of aesthetic elements, aiming to reveal the hidden meanings beyond the facts presented explicitly. Thus, based on a movie poster, it is aimed to examine how the effects of technological developments on the social structure are created within the framework of visual elements and within which visual phenomena they are transferred to the white screen. In the analysis of the Black Panther movie poster, the purposive sampling model was used and the visuals and texts on the poster were analyzed with the semiotic analysis method in which Roland Barthes\\\' plain meaning-side meaning dynamics were included. It was determined that the period was at a technologically advanced level in the clothing of the actors and technological indicators on the poster and it was concluded that the audience was informed in this context.
Keywords : Afiş, Göstergebilim, Roland Barthes, Rastlantısal Örneklem, Film.