SWOT ANALYSIS OF PLATEAU TOURISM POTENTIAL OF KARABAĞLAR PLATEAU WITH ITS AUTHENTIC ENVIRONMENT

Authors : Filiz GÜMÜŞ DÖNMEZ, Cafer TOPALOĞLU

Pages : 223-238

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Publication Date : 2018-10-19

Article Type : Research Paper

Abstract :People who want to get rid of the stress and fatigue of everyday life have recently started to head for rural areas rather than coastal strips. One of the touristic activities in rural areas is plateau tourism. Plateau tourism, which is among the purpose-based tourism types, is to direct the usual highland activities on the plateau areas to the touristic purposes. The Karabağlar Plateau in Muğla shows a remarkable difference from the other plateaus due to its geographical formation and its lower altitude than the city center, and this place has an authentic characteristic being mentioned as the plateau to go down not to climb up. In this context, the purpose of this research is to conduct SWOT analysis of the features of the Karabağlar Plateau located in Muğla Menteşe and having a different structure by its geographical and cultural characteristics than the other plateaus and its cultural values that can be evaluated through touristic purposes regarding the opportunities and threats with strengths and weaknesses. It is expected that this study can shed light on the activities of the investors and local government stakeholders who will take the initiative to transform the Karabağlar Plateau within the scope of plateau tourism.
Keywords : Karabağlar Plateau, Mugla, Plateau tourism, Tourism types, SWOT anaysis