AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTITUDE TOWARDS HAIR-GEL PACKAGES

Authors : Ahmet ŞEKERKAYA, Nihan ÇIRAK

Pages : 239-269

View : 31 | Download : 7

Publication Date : 2010-02-01

Article Type : Research Paper

Abstract :
Keywords : Pazar Bölümlendirmesi, Kümeleme Analizi