Gendered Emotional Labor; As A Normative Conformity of Hospital Organizations to the Gender Institution

Authors : Onur ÜNLÜ, Senay YÜRÜR, Sevim GEZEGEN ÜNLÜ

Pages : 43-58

Doi:10.21121/eab.1077907

View : 18 | Download : 8

Publication Date : 2023-01-23

Article Type : Research Paper

Abstract :This study examines the normative effects of gender context on emotional labor. Those effects had been observed, in the frame of an organization insert ignore into journalissuearticles values(hospital); and with three agents: manager, employee insert ignore into journalissuearticles values(hospital hostesses); and customer insert ignore into journalissuearticles values(patients/patients’ relatives);. In this regard twenty-five semi-structured interviews and one focus group meeting were conducted in Yalova. According to our findings; as a survival practice, hospitals conform to the institution of gender via formal insert ignore into journalissuearticles values(job description, customer satisfaction policies); and informal organization designs insert ignore into journalissuearticles values(norms directing the related job descriptions);. The agents of this conformity play an active role in the reproduction and continuity of “normative role of the gender context on behavior” and “gender-based inequalities”. This study intends to overcome the limitations of Hochschild’s emotion theory in order to explain those normative effects of the context, with the help of New Institutional Theory and Norm Theory.
Keywords : Context, Gender, Emotional Labor, Norm, Conformity