Relativity Approach to the Strategic Cyber Conflict Management in Businesses

Authors : Fahri ÖZSUNGUR

Pages : 163-184

Doi:10.21121/eab.1083229

View : 18 | Download : 8

Publication Date : 2023-05-10

Article Type : Research Paper

Abstract :Purpose: The study aims to form a theoretical basis for the development of strategies needed by businesses and establish strategic principles. The starting point of this research is that cyber conflict is an operational, managerial, relational, and strategic problem of businesses rather than a cross-country administrative problem. Design/methodology/approach: This research was carried out by adopting grounded theory, known as theorizing-based theory. The study was carried out with 593 limited liability and joint-stock companies operating in Turkey. Findings: The research results revealed a new theory named \`relativity of strategic cyber conflict management\`. According to the research findings, the five orbital forces insert ignore into journalissuearticles values(negotiation, managerial, infrastructure, defense, competition); were determined in cyber conflict management. Four principles were determined as a business within the system insert ignore into journalissuearticles values(location in space);, the business within cyber cosmos insert ignore into journalissuearticles values(relativity of time);, warping spacetime due to cyber conflict insert ignore into journalissuearticles values(Curvature of strategy);, and illusions due to cyber conflict insert ignore into journalissuearticles values(Gravitational lenses);. Originality: This study introduces a new theory of the cyber conflict management with the inspiration of the principles of relativity theory.
Keywords : Cyber conflict, management, strategy, relativity theory, grounded theory