USE OF SOCIAL MEDIA IN DESTINATION PROMOTION

Authors : Gökhan KUZUCANLI, Mahmut BARAKAZI

Pages : 292-304

Doi:10.17755/esosder.1160019

View : 13 | Download : 20

Publication Date : 2023-01-27

Article Type : Research Paper

Abstract :With the increasing importance of communication in human life, it is seen that the importance of this field has increased. On the other hand, communication is equally important for destinations with high competition. The destination needs effective communication resources in order to maintain its current existence and develop. In this context, the aim of this research is to reveal the effect of the use of communication tools that are frequently used today, such as social media, on the promotion of the destination. Within the scope of the research, the social media accounts of the top organizations that play a key role in the promotion of the destination were examined by content analysis, one of the qualitative analysis methods. The research findings were limited to the province of Şanlıurfa and were obtained from the social media accounts of the organizations that are effective in the promotion of the destination. In the light of these data, although it is seen that the promotion of the destination is tried to be done well in Instagram and Twitter accounts, it is understood that other social media accounts remain in the background in this regard. In addition to developing a different approach to the related field, the research provides original information since such a study for the destination has not been done before.
Keywords : Destination, Social Media, Communication, Şanlıurfa