FİRMA İHRACAT DAVRANIŞINI ETKİLEYEN FAKTÖRLER VE İHRACAT PAZARLAMASI YÖNETİMİ (Kayseri Bölgesindeki İmalatçı - İhracatçı Firmalar Üzerinde Bir Araştırma)

Authors : Alican KAVAS

Pages : 139-156

View : 14 | Download : 11

Publication Date : 1983-01-02

Article Type : Research Paper

Abstract :ABSTRACT Exports are important to thc firm and the nation as a whole. This study investigates the dcterminants of firms’ export markcting behavior. An attcmpt is made to develop a conceptual framework for the firm’s export behavior that both yields interesting implications and provides a useful background guide for future research on the subject. On the basis of empirical research, a summary of principal fin-dings regarding the esport behavior of 15 manufacturing firms in Kayseri Region is fumished.
Keywords : firma ihracat davranışını etkileyen faktörler, ihracat pazarlması yönetimi