Factors Affecting Green Purchase Intention: An Integrated Model

Authors : Leyla GÖDEKMERDAN ÖNDER, Arzu DENİZ ÇAKIROĞLU

Pages : 271-288

Doi:10.17153/oguiibf.1239741

View : 11 | Download : 10

Publication Date : 2023-04-01

Article Type : Research Paper

Abstract :Within the framework of an integrated model, the primary objective of this study is to identify how risk, value, quality, trust, and viral communication influence green purchase intentions. In order to achieve this objective, a survey study was carried out in Ankara, and the resulting data were evaluated. As an application area, the ready-made apparel and garment sector is picked. The results indicate that perceived value, quality, and viral communication are effective in increasing consumers\` intents to purchase green, ready-made apparel products. On the other hand, it has been determined that perceived risk and trust do not influence consumers\` intentions for these products. Moreover, purchasing intentions for green ready-to-made clothing have a positive influence on purchasing behavior.
Keywords : Algılanan Yeşil Risk, Algılanan Yeşil Değer, Algılanan Yeşil Kalite, Algılanan Yeşil Güven, Yeşil Viral İletişim, Green Perceived Risk, Green Perceived Value, Green Perceived Quality, Green Perceived Trust, Green Viral Communication insert ignore into journalissue