THE MEDIATING ROLE OF SOCIAL MEDIA NEWS CONFIRMATION / TRUST IN THE EFFECT OF COVID-19 VACCINE LITERACY ON ATTITUDES TOWARDS VACCINATION

Authors : Salih GÜRBÜZ, Bayram Oğuz AYDIN

Pages : 1286-1316

View : 39 | Download : 35

Publication Date : 2023-09-30

Article Type : Research Paper

Abstract :The aim of the study is to reveal the mediating role of trust in social media news in the impact of COVID-19 vaccine literacy on individuals\` attitudes towards vaccines. Individuals living in the central districts of Konya constitute the scope of the study. The study was carried out between 01-28 February 2022. As the data collection tool, \`The COVID-19 Vaccine Literacy Scale\` was used which was developed by Biasio et al insert ignore into journalissuearticles values(2021); and was also adapted to Turkish by insert ignore into journalissuearticles values(2021); Durmuş et al; Social Media Confirmation/Trust Scale developed by Çömlekçi and Başol insert ignore into journalissuearticles values(2019); and The Attitudes Towards COVID-19 Vaccine Scale developed by Geniş et al. insert ignore into journalissuearticles values(2020); was used within the scope of the study. In the research model created in the context of the purpose of the study, COVID-19 Vaccine Literacy insert ignore into journalissuearticles values(X); is the independent variable, Attitudes towards the COVID-19 Vaccine is the dependent variable, and Confirmation/Trust in Social Media News is the mediator variable. Findings for the variables showed that participants\` vaccine literacy insert ignore into journalissuearticles values(M.=3.28);, social media confirmation/trust insert ignore into journalissuearticles values(M.=3.05); and attitudes towards vaccine insert ignore into journalissuearticles values(M.=3.43); were above the average. According to the correlation analysis findings, there is a weak positive and significant relationship between social media/confirmation trust and COVID-19 Vaccine Literacy insert ignore into journalissuearticles values(r=.248; p=.000<.001);. However, no significant relationship was found between other variables. The independent variables of the study, COVID-19 Vaccine Literacy and Social Media Confirmation/Confidence, do not have a significant contribution to explain the dependent variable Attitudes towards COVID-19 Vaccine. Nevertheless, it was observed that COVID-19 vaccine literacy explained the 0.6% variance of the variation in individuals\` confirmation and trust in social media news insert ignore into journalissuearticles values( =,061);.Confirmation/Trust in Social Media News has no mediating effect on the impact of COVID-19 Vaccine Literacy on Attitudes towards COVID-19 Vaccine. This research is important in that it contributes to the literature by examining the mediating role of social media news confirmation/trust in the impact of Covid-19 vaccine literacy, which is a type of literacy, on attitudes towards vaccines.
Keywords : Literacy, Vaccine literacy, Social Media, Covid1 9