REFLECTING ON THE LIQUID MODERN LOVE DYNAMICS IN THE TV SERIES 'AVRUPA YAKASI' FROM A BAUMANIAN SOCIOLOGICAL PERSPECTIVE

Authors : Mahmut Kutlu

Pages : 21-42

Doi:10.54282/inijoss.1357870

View : 63 | Download : 78

Publication Date : 2024-06-30

Article Type : Research Paper

Abstract :This study aims to explore the unique dimensions of social reality in domestic sitcoms, one of the fundamental dynamics of television narrative, from a Zygmunt Bauman sociological perspective. According to Bauman, causal relationships and proximities are inherent characteristics of human existence. At the core of love lies uncertainty. What makes love temporary is the ideal intention that it cannot exist without it. The ultimate goal of love for each individual is the happiness of its object. The perfect model of imitating love is not to love in order to acquire something one has not had before, to give up the richness of one\'s own life, security, and sense of integrity. All loves should be like this. In this study, the Turkish TV series \"Avrupa Yakası,\" which was broadcast on ATV channel between 2004-2009, is examined. The series narrates the humorous story of the Sütçüoğlu family living in Nişantaşı and the employees of Avrupa Yakası. In this study, utilizing a sociological analysis method, the loves, emotional events, and gender relationships in the series are examined from Bauman\'s perspective. Problems such as temporary relationships among characters in the liquid modern life of the modern era, distancing couples, the depreciation of love, and the impermanence of emotions are analyzed and interpreted in light of Bauman\'s views on love. As a result, it has been observed that the series reflects the social and cultural dynamics of the phenomenon of love in society and likely tells the future direction of love in contemporary society.
Keywords : Zygmunt Bauman, Akışkan Modern Aşk, Avrupa Yakası