Credit Impact on Profitability and Marketing Efficiency of Sawn Wood Marketers

Authors : Theophilus Miebi Gbıgbı, Oghenekevwe Abigail Ohwo, Jennifer Uche Igah

Pages : 168-181

Doi:10.17475/kastorman.1557422

View : 67 | Download : 95

Publication Date : 2024-10-03

Article Type : Research Paper

Abstract :Aim of study: Credit impact on profitability and marketing efficiency of sawn wood marketers was examined. Area of study: Ndokwa West Local Government Area, Delta State. Material and methods: 120 respondents were obtained using multistage sampling technique and interviewed with structured questionnaires. Data were analyzed using descriptive statistics and profitability model. Main results: Respondents were male (70.0%) with 50 years average age. Sizes of sawn wood sold varied (4\\\"x12\\\", 1\\\"x12\\\", 2\\\"x3\\\", 2\\\"x2\\\"). The 2\\\"x4\\\" (16.8%) and 2\\\"x2\\\" (14.8%) sawn wood were most sold. Purchase price (₦1306.5) and selling price (₦1503.3k) of 4\\\"x12\\\" was higher than other sawn wood sizes. Total cost, revenue, net profit, benefit cost ratio and market efficiency of sawn wood business were ₦456604.20, ₦845843.30, ₦389239.20, 2.17 and 85.7% respectively. Credit had significant improvement on profitability (69.6%) with z-value of 0.00000127 (P<0.05). Producers (93.3%) who sell directly (56.0%) to consumers dominated sawn wood market and market channel. Market conduct shows prices are fixed by wood union. Sawn wood marketing overall constraints index was 67.0% with insufficient finance (Ẋ=3.43) and transportation costs (Ẋ=3.13) highest. Research highlihts: With access to credit, profitability index of sawn wood marketers will greatly increase. Intervention with soft loans could help expand sawn wood business.
Keywords : Karlılık, Pazarlama, Verimlilik, Biçilmiş Ahşap, Pazarlamacılar