COMPARING BRAIN ACTIVITY OF ENTREPRENEURS AND NON-ENTREPRENEURS DURING CREATIVE THINKING AND OPPORTUNITY RECOGNITION

Authors : Hicran Utkun DİNCER AYDIN, Ayşe İRMİŞ, Burcu DEMİRKUNDAK

Pages : 799-819

Doi:10.30798/makuiibf.1223717

View : 9 | Download : 8

Publication Date : 2023-03-29

Article Type : Research Paper

Abstract :The main purpose of this study is to try to explain entrepreneurship within the framework of brain-based entrepreneurship approach insert ignore into journalissuearticles values(neuroentrepreneurship);. In our study, we examined creative thinking and opportunity recognition, which are two characteristics that are frequently used to define entrepreneurs. Data were collected using Electroencephalography insert ignore into journalissuearticles values(EEG);. The sample of the research consists of 35 participants insert ignore into journalissuearticles values(entrepreneurs and non-entrepreneurs);. Research data were analyzed with WINEEG and SPSS programs. The findings of the research indicate that there are differences between the brain activity of entrepreneurs and non-entrepreneurs during creative thinking and opportunity recognition. In addition, it has been observed different neural networks in the brains of entrepreneurs, especially during opportunity recognition.
Keywords : nörogirişimcilik, yaratıcılık, fırsat tanımlama