Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment

Authors : Bekir AĞIRGÜN

Pages : 0-0

View : 13 | Download : 11

Publication Date : 2012-07-25

Article Type : Other Papers

Abstract :Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business insert ignore into journalissuearticles values(B2B);, business-to-consumer insert ignore into journalissuearticles values(B2C); and consumer-to-consumer insert ignore into journalissuearticles values(C2C); commerce on the Internet. Furthermore, deciding the best alternative B2C web site has multi-level and multi-factor features. To tackle this problem, a conceptual framework was proposed. Then, fuzzy sets aided Analytical Hierarchy Process and Similarity to Ideal Solution were used to solve this problem. This paper will help managers to find out the consumers’ expectations from a website while enhancing the capabilities of it.
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